Subaru Faces Price Hikes: What Car Buyers Need to Know in 2025

Car buyers across the United States are closely watching Subaru in 2025, as the beloved automaker announces significant price hikes on several of its most popular models. These new price increases are shaping discussions about the broader automotive market and the factors driving these changes. In this article, we'll break down what Subaru customers can expect, explore the reasons behind the rising costs, and provide guidance for those considering a new vehicle purchase this year.

Subaru Announces Major Price Increases

Starting in June 2025, Subaru will increase prices on a range of models. According to recent reports, buyers could see sticker prices rise by anywhere from $750 to over $2,000, depending on the model and trim.

For example:

• The American-made Ascent will go up by $1,085 to $2,055, based on trim.
• The versatile Forester will see increases between $1,075 and $1,600.
• Outback models will cost $1,715 to $1,820 more for new arrivals.
• Japanese imports like the BRZ and WRX are also facing $2,000 price jumps.

For a detailed breakdown, visit Carscoops: Subaru Announces Big Price Hikes, Appears Afraid To Blame Trump’s Tariffs, which covers changes by specific model and outlines market reactions.

What’s Driving Subaru’s Price Hikes?

Subaru cites "current market conditions" as the main reason behind these increases. Several factors are at play, notably higher production and supply chain costs, as well as recent U.S. tariffs imposed on imported vehicles and components. While Subaru has been careful not to blame tariffs outright, insiders suggest these costs are hard to ignore. In an interview, Subaru of America emphasized that "pricing is not based on the country of origin" but also acknowledged that rising expenses made price adjustments inevitable.

The situation mirrors trends seen throughout the automotive industry. For additional industry context, read CNBC’s coverage on how automakers are passing these increases on to consumers as tariffs and costs climb.

How Will These Changes Affect Car Buyers?

For shoppers considering a Subaru this year, the price hikes are significant. Models like the Crosstrek and Impreza will cost at least $750 more than just a few months ago. Combined with increased prices across other automakers, buyers may need to re-evaluate budgets or consider other trims. It’s also possible that further increases could occur if tariffs remain in place or new cost pressures emerge.

Shoppers are encouraged to act soon if they’ve been eyeing a new Subaru. Dealers report that vehicles arriving before June may still be available at the lower prices for a limited time.

Conclusion: What Should You Do Next?

Subaru’s 2025 price hikes reflect both market realities and broader shifts in the global automotive sector. If you’re planning to purchase a new vehicle, carefully review the most current pricing and consider acting before further increases. Watching market updates will also help you make the best decision.

For more in-depth analysis, don’t miss the full reports at Carscoops and CNBC. Stay informed and drive smart as the market evolves.