In today’s fast-paced hospitality landscape, technology continues to drive growth and improve guest experiences. One company leading this transformation is SevenRooms. Recently, SevenRooms captured industry attention through its major acquisition agreement with DoorDash. This partnership promises to redefine how restaurants and hospitality businesses operate and engage with customers.
SevenRooms is a leading CRM, marketing, and operations platform built for the hospitality sector. Since its founding in 2011, the company has supported thousands of restaurants, hotels, and entertainment venues worldwide. SevenRooms enables operators to understand their guests, streamline operations, and boost sales through its comprehensive suite of tools. From managing reservations and waitlists to automating marketing campaigns, the platform helps venues turn first-time visitors into loyal guests.
In a landmark move, DoorDash recently announced its agreement to acquire SevenRooms. The integration of SevenRooms’ best-in-class guest experience tools with DoorDash’s Commerce Platform opens up new opportunities for merchants around the globe. This strategic acquisition is expected to close in the second half of 2025, and it aims to equip businesses with tools for both in-store and delivery sales growth.
According to DoorDash, the combination will "help merchants grow in-store sales, strengthen customer relationships, and boost profitability by integrating SevenRooms’s best-in-class CRM and guest experience tools into the DoorDash Commerce Platform."
SevenRooms stands out for its operator-first mentality. The company’s tools are designed to grow a restaurant’s customer base and help operators retain guests. After joining forces with DoorDash, SevenRooms will have access to expanded resources, which will accelerate innovation and unlock even more value for merchants in the hospitality sector. As SevenRooms co-founder and CEO Joel Montaniel stated, their focus is on helping operators "feel at home" while growing their businesses in an omnichannel world.
This merger highlights the growing importance of technology in the hospitality sector. With SevenRooms’ CRM and marketing automation integrated into DoorDash’s platform, merchants can expect smarter marketing, more personalized guest relationships, and deeper insights into customer preferences.
For a deeper dive into industry reactions, read coverage from The Wall Street Journal and Bloomberg, which detail the broader implications of this acquisition for both companies and the wider market.
The partnership between SevenRooms and DoorDash is set to usher in a new era of digital innovation for hospitality. By combining deep guest insights and world-class CRM technology with DoorDash’s extensive reach, restaurants and hotels can expect enhanced guest experiences and sustainable growth. As the hospitality industry continues to evolve, businesses that leverage platforms like SevenRooms will be well-positioned to thrive.
To learn more about this exciting development, visit DoorDash’s official acquisition announcement and explore how technology is shaping the future of hospitality.