For many Americans, convenience is key when it comes to grocery shopping. That's why the recent Kroger home delivery shutdown has prompted questions and concern among regular users of the supermarket giant's services. With changing online shopping habits, Kroger's decision to end a major delivery option is making waves across the retail industry.
In March 2025, Kroger officially shut down its Ship home delivery marketplace. This platform once allowed customers to order a wide range of third-party products, alongside grocery items, and have them delivered directly to their doorstep. As reported by USA Today, the shutdown was first quietly mentioned in Kroger's FAQ section, without much public explanation.
The decision is significant because the Ship service was designed to compete with other major retailers by offering shipping on products not always found in-store. However, over the past years, consumer trends shifted, and the popularity of such ship-to-home grocery services declined from 40% of online sales before the pandemic to about 19% by 2025.
Kroger hasn't released a detailed statement explaining the shutdown. Yet, several factors likely played a role:
While the Kroger home delivery shutdown affects Ship's third-party marketplace, shoppers still have ways to get groceries quickly and conveniently. According to a statement covered by Local 12 News, customers can continue to place orders through Kroger’s in-store pickup and direct delivery services.
These options remain available for essential groceries and everyday items, but the selection of third-party products previously found on Ship is no longer accessible. Shoppers seeking variety will now need to explore alternative marketplaces or shop locally at Kroger-owned branches, including Ralph’s, King Soopers, and Fred Meyer’s.
The Kroger home delivery shutdown reflects a larger trend in the grocery business. Many retailers are rethinking their digital strategies to match modern shopping behaviors. The closure signals that even the biggest companies must adapt to changing customer preferences and industry pressures.
While the end of Kroger's Ship service marks the close of a chapter in home grocery delivery, customers still have reliable ways to shop online or pick up in person. As the landscape evolves, Kroger’s focus on core services may help provide a better experience for loyal shoppers. For more on why the Ship marketplace closed and what it means for your shopping routine, read the in-depth coverage at USA Today.