Hyatt continues to set new standards in the hospitality industry with its recent acquisitions and innovative loyalty offerings. Whether you’re a frequent traveler or just beginning to explore hotel loyalty programs, understanding Hyatt’s latest moves can help you make the most of your stays.
In late 2024, Hyatt made a significant move by acquiring Standard International, the parent company behind the trendy Standard and StandardX hotel brands. This acquisition brings fresh energy and new destinations to the World of Hyatt portfolio. According to The Points Guy, full integration details were released in early 2025, confirming that award rates and points redemption are now available at The Standard and The StandardX properties.
Hyatt members now enjoy the ability to earn and redeem points at a variety of freshly integrated hotels. With new properties in iconic locations like Ibiza, Brussels, London, New York, Bangkok, Melbourne, and more, travelers have more options than ever. View from the Wing reports that these hotels offer full points-earning, redemption, and recognition of elite status across the board. For example, the Standard Ibiza joins as a Category 6 property, while the StandardX Melbourne slots in at Category 3, providing diverse options for different budgets.
Staying engaged with the World of Hyatt program brings additional benefits. In May 2025, new targeted bonus offers were launched, giving members more incentive to choose Hyatt for their travel plans. If you’re interested in learning more about these exclusive deals, LoyaltyLobby covers the recent changes and limited-time opportunities available to loyalty program participants. Members should also note the updates regarding transferable awards and how these adjustments enhance program value.
Hyatt’s strategic growth offers travelers more unique and boutique-style accommodations around the globe. Whether you value earning elite status or care most about redeeming points for memorable stays, the expanded portfolio creates greater flexibility. With integrations still ongoing for brands like Bunkhouse, guests can expect even more announcements in the future.
With the latest expansion and improved loyalty rewards, Hyatt is setting a new benchmark for guest satisfaction and choice. Stay informed about new properties and offers so you don’t miss out on enhanced perks. Whether you’re planning a leisure vacation or a business trip, Hyatt’s growing network ensures that a world of exceptional stays is just a reservation away.